We were also asked to come up with design/animation concepts for a unique outdoor advertising campaign that would be placed on the 6' by 85' electronic billboard at the Hollywood/Highland complex in the heart of downtown Hollywood. We storyboarded a number of concepts, and the movie above is what they ended up selecting. It was a terrific complement to the on-air campaign, and despite its technical complexity, it was a lot of fun to design.

We created a series of TV SPOTS advertising JAMES CAMERON'S EXPEDITION: BISMARCK, a documentary chronicling the exploration of the sunken battleship for the DISCOVERY CHANNEL. They were particularly keen to build up a sense of mystery and suspense with the spots -- the special needed to be more than just a documentary.

We were also responsible for creating and finishing an in-theater spot, and versioned the on-air spots in over 20 different languages for international delivery. The project is a good illustration of our versatility and creative thinking.


"Expedition"

"Unsinkable"

 

"Electronic Outdoor Billboard"